For the third year in a row, Budweiser China has teamed up with design agency jones knowles ritchie (JKR) Shanghai to launch a limited-edition bottle celebrating Chinese New Year. We love the bold atypical color scheme and dynamic graphic elements that make this bottle truly special.

In previous years, JKR always featured the zodiac animal of the year as the sole hero of the design. For 2019 however, the Year of the Pig presented a new challenge because the Zodiac Pig had an unlikely friend that also needed spotlighting – the smallest spokesperson in Budweiser history who was “coming back to China” after five years: The Budweiser Ant, affectionately named Xiao Wei (Little Mighty One) locally.