A 75-year-old coffee brand is revamped with new packaging and branding. Designed by FAZdesign, a premium feel is given to the packaging with a subtle hint of gold and an accent of color used for easy flavor differentiation. Botanical illustrations of the Coffea plant wraps around the box structure, leaving the back untouched for brewing instructions. The logo uses symmetry and a bit of inspiration from the product itself to make both ends of the brand name, “OURO”, shaped like a coffee bean.

“You count with your fingers how many times you stared in front a 75 years old brand. The kind of job that involve a brand with this amount of time in the market is just as a challenge as a feeling of respect to its origins. Its conviction that the time for changing is now sounds for us such a responsibility and an honor.”

“And with these premises, we work on new packaging designs for Café Ouro, a brazilian coffee brand. Brand and Packaging Design for Traditional (Tradicional) and extra strong (Extraforte) coffees were the starting point of this journey. The concept for us was clear since the beginning: to treat the history of the brand as its own revitalization – again bring their heydays to the present day.

The color palette was carefully chosen in order to robustly differentiate both packages, bringing you a retro concept, revisited. Shades of dark brown dominate both the front and back sides. On its front face, the brand appears with a hint of what is produced soon in its lettering: the letters ‘O’ of its name aesthetically refers to the drawings of a coffee bean.”