Busch Light and John Deere have joined together on a new campaign supporting Farm Rescue, a non-profit organization that provides immediate assistance to farmers facing hardship. The campaign includes limited edition packaging and a giant-sized cornhole competition using tractors to launch hay bales at an oversized board.
The limited-edition cans, called “For the Farmers,” swaps Busch’s cool blue palette for John Deere’s signature green and yellow. Cans feature John Deere machinery in a grain field with mountains in the background. The front features Busch Light branding with John Deere’s logo underneath the beer’s mark. The outer packaging closely follows the can design, with a tractor in the foreground and another machine in the background in a field and Busch Light and John Deere logos on the front panel.
