Milka is a brand of chocolate candy founded in Switzerland in 1901. Now owned by Mondelez, Milka continues to be known for its creamy chocolate made with 100% Alpine milk.

Recently, Milka underwent a brand refresh by the agency Bulletproof. The new design follows consumer research by Mondelez to motivate infrequent consumers to purchase with a little more regularity. In addition to the packaging refresh, Milka also changed the shape of the chocolates, opting for rounder pieces that make them even more mouth-melting.