Australian Agency, Percept was approached by Buggy Bix to provide a creative packaging design solution that would promote the ingredients of these pet food products in a positive light.

Percept’s aim was to develop an endearing brand personality, spear-headed by creative packaging design that could be influential in a customer’s decision making process at point of sale. The packaging design system also needed to be flexible enough to expand to further flavours, varietals and products in the future as the company grows.