Budweiser’s ‘Heritage Series’ Celebrates America’s Lager

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To commemorate its 150th anniversary ahead of Super Bowl 60, Budweiser has unveiled new, limited-time can designs.

The set of four different designs features labels inspired by Budweiser’s cans from the 1950s, 1970s, and 1990s. One can is new for 2026 with an eagle replacing the “A-B” logo in front of “150.” Seen together, the evolution of Budweiser’s cans is evident, including how the brand has long stuck to signature elements like the red-and-white color palette, a banner across the top, and nods to its American roots.