Budweiser’s ‘Heritage Series’ Celebrates America’s Lager
By
Published
Filed under

By
Published
Filed under

To commemorate its 150th anniversary ahead of Super Bowl 60, Budweiser has unveiled new, limited-time can designs.
The set of four different designs features labels inspired by Budweiser’s cans from the 1950s, 1970s, and 1990s. One can is new for 2026 with an eagle replacing the “A-B” logo in front of “150.” Seen together, the evolution of Budweiser’s cans is evident, including how the brand has long stuck to signature elements like the red-and-white color palette, a banner across the top, and nods to its American roots.

By
Add project credits with Dieline PRO | Log in
Get unlimited access to latest industry news, 27,000+ articles and case studies.
Have an account? Sign in
To provide the best experiences, we and our partners use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us and our partners to process personal data such as browsing behavior or unique IDs on this site and show (non-) personalized ads. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Click below to consent to the above or make granular choices. Your choices will be applied to this site only. You can change your settings at any time, including withdrawing your consent, by using the toggles on the Cookie Policy, or by clicking on the manage consent button at the bottom of the screen.