Kingdom & Sparrow has given a modern and distinctive design change to Small Beer, London’s first B Corp brewery specializing in low-alcohol brews. Designed with a focus on simplicity and consistency, the packaging features a refreshed illustrative hand that brings a sense of freshness and cleanliness. The new hand applied consistently across touchpoints from cans to kegs, serves as a clearer and more modern brand asset. The reinforced chevron assets and vibrant colors not only enhance stand-out and differentiation but also contribute to a future-looking identity that appeals to a broader audience, including do-it-all parents and progressive millennials with liberal values.

Small Beer is London’s first B Corp brewery. They are leaders in a new category of beer – low ABV. They deliver a range of delicious, high quality beers under 3% ABV, so everyone can enjoy a beer at any occasion and be their best self then and the next day. Ultimately they are great quality beers, brewed to strength so you get all the flavour but without all the alcohol. We created the original brand in 2016 – a unique look bridging craftsmanship and clean, modern design.