The Year of the Dragon Brings Plenty of Gorgeous Limited-Edition Lunar New Year Packaging Designs

Published

January 30, 2024

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On February 10th, we welcome the Year of the Dragon for this year’s Lunar New Year.

The Dragon is one of 12 animals in the Chinese zodiac, and the animal markers of the zodiac follow a 12-year rotation. And just like clockwork, they’re used in an identical succession. This year’s Dragon symbolizes power, luck, nobility, and honor—it’s also forecasted that 2024 will bring new possibilities, transformations, and challenges.

This year, brands are celebrating by releasing limited-edition products packaged in dragon-inspired packaging designs. We’re showcasing our favorite 15 Chinese New Year packaging designs below.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover