Lung-Hao Chiang’s packaging design for Pistachill Dog captures the essence of joy and happiness. The playful fusion of pronunciation in Chinese transforms the nut’s name into a delightful expression, fostering a lighthearted and humorous brand spirit. The limited-edition drinks and merchandise under the whimsical “Happy Dog” theme celebrate the launch in a unique and quirky way, breaking free from conventional bubble tea norms. By integrating the “ODD ONE OUT” brand elements with the Happy Dog IP, the packaging visually communicates the joy of enjoying Pistachio beverages, offering consumers a distinct and non-conformist experience in handcrafted beverages.

Pistachio, both in pronunciation and writing in Chinese, carries the meaning of happiness, literally representing a nut that brings joy. When pronounced with a hint of a local accent, Pistachio sounds like “a happy dog.” “Drink Pistachio Beverage for joy,” “Tired like a dog? Better be a happy one,” “Why not be a campaign IP, the Happy Dog?” And just like that, the Happy Dog was born casually in conversations, bringing some joy to all of us. “ODD ONE OUT (OOO Tea)” looks forward to sharing the joy and happiness that Pistachio brings.