Please Don’t Tell’s renowned speakeasy allure extends beyond its hidden walls by introducing to-go cocktails. TAVERN, PDT’s agency of record, masterfully captures the essence in its packaging. Reflecting the 2021 rebranding led by Creative Director Mike Perry, the design seamlessly blends a contemporary take on speakeasy aesthetics with handwritten typography and a sophisticated black-on-black approach. The up-cycled Hibiki bottles exude simplicity and refinement, reminiscent of the elevated bar experience. Cloaked in an enigmatic black box, the label unveils subtle raised graphics upon closer inspection, echoing the secrecy of prohibition-era speakeasy membership cards.