Kutchibok’s packaging design for Cascave Gin wonderfully captures the essence of this one-of-a-kind cave-aged gin. Inspired by the secret journey of Welsh water through the Brecon Beacons, the label design mirrors the intricate rock structure of the caves. Complex deboss detailing replicates the cracks and crevices of the rock face, creating a tactile, rustic surface that can be felt under one’s fingertips. The combination of fluted and pressed foils elevates the label’s quality, while the font choice appears as if it were “carved out of stone.” The natural color palette and maps on the back of the label tell the story of this unique gin’s journey through the Brecon Beacons, making Cascave Gin a visual and sensory joy for consumers.
A first of its kind – cave-aged gin Cascave Gin – a family enterprise, was born over a G&T (what else?). Julie and daughters Naomi and Heidi approached us to help them create a new brand for their gin business in order to challenge and disrupt the most hotly contested of drinks categories.
