Mattel-owned Barbie is one of the most prominent toy properties today, with over 60 years of brand equity and outrageous, fashionable looks. Unsurprisingly, the doll’s live-action, big-screen debut has inspired a bevy of licensing deals and collaborations, quickly turning this season into the summer of pink.

While the SAG-AFTRA strike started after Barbie’s promotional blitz featuring actors like Margot Robbie, Ryan Gosling, Will Ferrell, and Simu Liu, the merch and marketing around the film is more than enough to do the heavy lifting the rest of the summer.