In the 1960s, Florida was a prestigious vacation destination where hotels and bars flourished with famous cocktails and whimsical wildlife. Manifest Craft Distillery’s canned cocktails capture the spirit of those Florida good ol’ days. Each can features an anthropomorphic creature native to the area, dressed to the nines and serving you a delicious cocktail, evoking the beautiful kitschy-ness of beachfront bashes with vibrant colors and mid-century typography. The playful aesthetics merged with regional insights, allow consumers to relate to the product on a deeper level.

In 1960’s America Florida was THE good times vacation destination. A time when ‘commercial art’, not advertising promoted the hotels and bars where famous cocktails were created. Where the local wildlife served drinks in top hats and tails. This range of premix cocktails is Florida grown, Florida distilled and Florida chilled for Florida good ol’ times. We were briefed to create a range of canned cocktails for Manifest Craft Distillery.