PepsiCo Design’s Latin America And Caribbean Music Festival Cans

Published

July 14, 2023

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PepsiCo Design & Innovation captures the vibrant spirit of Caribbean Carnival in its visually captivating packaging design. Embodying the essence of “Carnival Fizz,” the design showcases the rich heritage of St Maarten, Trinidad and Tobago, and Curacao through colorful feathers and embellishments. For the Electric Daisy Carnival (EDC) Festival, PepsiCo carries its iconic brand identity while infusing the can with EDC’s kaleidoscopic imagery, creating a vibrant and energized experience that promotes exploration, immersion, and connection.

PEPSI AT CARNIVAL 2023

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover