PepsiCo Design & Innovation captures the vibrant spirit of Caribbean Carnival in its visually captivating packaging design. Embodying the essence of “Carnival Fizz,” the design showcases the rich heritage of St Maarten, Trinidad and Tobago, and Curacao through colorful feathers and embellishments. For the Electric Daisy Carnival (EDC) Festival, PepsiCo carries its iconic brand identity while infusing the can with EDC’s kaleidoscopic imagery, creating a vibrant and energized experience that promotes exploration, immersion, and connection.
PEPSI AT CARNIVAL 2023
