Studio Ethur Ethur’s packaging design for Solento Organic Tequila’s Extra Anejo celebrates the art of savoring life. The packaging reflects the essence of “Solento,” which means “Slow Sun” in Spanish, symbolizing the brand’s dedication to crafting moments of tranquility.
The packaging is meticulously designed to resonate with a mature audience, employing a sleek, monochromatic color palette that exudes luxury and intricacy. It features elaborate details, including embossed marks, black satin interiors, and a luxurious velvet-textured finish, elevating it to a symbol of luxury and quality in the competitive tequila market. The square bottle, a unique shape in the tequila industry, ensures it stands out, while the bold, black packaging adds yet another polished touch.
Further, the packaging includes a luxury box kit experience with Solento-branded vinyl records. This is complemented by a set of crystal tumbler glassware, encouraging consumers to slow down, relax, and savor life – in line with Solento’s ethos to “Take It Slow.” The thoughtful, refined design captures the core of Solento Tequila and extends it to create an all-encompassing experience.
