SOUL Creative Agency worked with nut and nut butter brand Mamma Serra to develop gorgeous packaging. The glass jars implement striking colors to represent the flavors of each SKU, while the bold typography and organic-inspired illustrations draw consumers in. This packaging stands out on the shelves and inspires a more local shopping mindset.
The Client Mama Serra is a premium FMCG brand from Serres, Greece. It all began when a group of farmers, decided to seize the opportunity and use their own pistachio and nuts cultivations, to create super tasty and high-quality products, rather than just keep selling their seeds to wholesalers.
