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Elia's Packaging Is Deeply Inspired By Rich Ancient Greek History

by Chloe Gordon on 08/17/2022 | 2 Minute Read

Ancient Greece and its stunning ancient olive trees, well-loved ceramics, and the pure earthiness of the country are the inspiration behind the packaging for olive oil-based brand ELIA founded by Candice Hunsinger. Designed by Beth Knudsen of  Bess and Studio, the packaging design is simple yet molds all the magical bits of inspiration into a highly minimalist yet Greek-inspired configuration. Utilizing the stark white background pulls influence from the architecture, while the dainty typography and stunning silhouettes create more depth and character. Minimalism might be straightforward, but the thought behind the design is anything but.


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