Bold typography and flavorful colors collide in Wildly Rooted’s deeply engaging packaging design. The wellness brand worked with NiceDay to create packaging that represents the brand’s vibrancy. The swirling colors and straightforward typography truly work together to create a packaging system that sits at the center of trustworthiness and playfulness.
Wildly Rooted creates hand-crafted remedies for everyday wellness. What started as a mom on a mission to help her kids from missing school due to illness has grown into a community of health-minded people looking to live their best lives.
Formally known as The Elderberry Syrup Lady, it was time for their brand to have a massive refresh. NiceDay started with a name change to help support this brands future goals of offering more than elderberry products and as a result Wildly Rooted was born. Analyzing the space and their competitors, NiceDay really wanted this brand to stand out and be a leader in the space, showcasing a fun, bright vibrant brand that is reflective of the owner’s personality.
NiceDay carried this thought process and execution through each additional deliverable like packaging, website, content creation and social media and continues to support the brand as it forges toward its goal of creating high quality products without utilizing filler and preservatives.
