What’s the beverage equivalent of hot girl summer? We’re pretty sure it’s Sprite’s recent refresh—a simple yet bold new look that’s certainly caught our attention.
“We were coming off of a brand rested from a global point-of-view to have one global marketing campaign versus more regional ones,” said Frederic Kahn, senior design director for global design at The Coca-Cola Company. “Moving forward, we wanted to put forth one brand idea and a similar reason for being behind it. That was an important part of it because we had some inconsistency across the market.”
