Whatâs the beverage equivalent of hot girl summer? Weâre pretty sure itâs Spriteâs recent refreshâa simple yet bold new look thatâs certainly caught our attention.
âWe were coming off of a brand rested from a global point-of-view to have one global marketing campaign versus more regional ones,â said Frederic Kahn, senior design director for global design at The Coca-Cola Company. âMoving forward, we wanted to put forth one brand idea and a similar reason for being behind it. That was an important part of it because we had some inconsistency across the market.â
