Forget Energy Drinks; Now There Are Energy Sprays (With Some Much-Needed Pzaz)
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By
Published
Filed under

Energy drinks leave a lot to be desired. For starters, they’re loaded with sugar and enough caffeine to make you want to grind your teeth into a fine powder even after you’ve had a massive coronary.
And then, well, they all kind of look the same?
While Red Bull hasn’t drastically changed its design formula over the years, the rest of the crowd sports the usual aggressively bold logos, meathead fonts for Fast & Furious true believers (hello, NOS), and the type of neon color palettes that would make Lisa Frank blush. That’s not necessarily bad; we are talking energy drinks here, not nap-time juice. But the design cues for the market are tired and badly in need of a glow-up.
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