Effortlessly blending milk and tea design tropes, Left and Right Creative Design has created a Moo-ving packaging experience for Xiang Piao Piao. The quirky cow-shaped box produces a witty surprise that’s udderly on brand. And while the concept is quite intricate, the execution feels effortlessly nonchalant.
This is a very well-known milk tea brand in China. Its product selling point is raw milk + pure tea, so the packaging design is a very clever combination of tea and milk cow markings. After opening the cover, the markings on the cow are abstract tea leaves, which convey the selling point of the product, raw milk + pure tea. The cute cow packaging is very eye-catching on the shelf, and it is easy to attract consumers’ attention and purchase.
