Baijiu Is Intuitive And Expressive

by Chloe Gordon on 01/05/2022 | 1 Minute Read

Editorial photograph

, pronounced “Pin”, is a simple yet uncommon Chinese character with mountain on top () and water below (). “” means “waterfall” but also refers to “a place with great mountain and good water quality”, which is the key the make outstanding aged Chinese Baijiu. This design transforms the Chinese character into a high-end Baijiu bottle in an intuitive but expressive way. The main visual style adapts the water-ink painting of traditional Chinese art, together with the space that is intentionally left blank to bring endless imagination.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

You may also like