Zippo Lighters Brings Bugs to LIfe with Their New Limited Edition Packaging

by Jessica Deseo on 03/04/2022 | 1 Minute Read

The sophisticated patterns on the packaging were inspired by the geometrical graphics on the lighters. They were highlighted on the packaging by being embossed with 100% recycled cotton paper material. The material offers the consumers the utmost quality as it emphasizes the nature-oriented concept and conveys the theme of the lighters through its texture. The high-end and crafted look would appeal to the targeted young generation.

The packaging design delivers the core brand value of Zippo China, "We Inspire" by using recycled materials and by providing sophisticated packaging solutions to consumers.

Jessica Deseo

Jessica Deseo is a native southern Californian and Mexican-American designer. She has worked as a professional hands-on designer for a wide array of notable brands since 2005. In 2014, she took a step back from the day-to-day pixel-pushing and became a partner at Dieline, where her ultimate goal was to support the advancement of the packaging design community. In 2016, Jessica became a faculty member at ArtCenter College of Design, where her students' work has received a variety of recognition and awards in the packaging world. In 2019, along with her business partner at Dieline and other notable industry experts in the design community, they acquired PRINT Magazine, a longstanding staple of the graphic design community. Now, in her additional new role as a Partner and Co-Chief Creative Director at PRINT, she wears many hats and wants to grow the graphic design community with culturally relevant features while celebrating up-and-coming designers. Aside from her day-to-day, she enjoys her role at the New Museum Inc, where she serves as a mentor and has found a passion for helping young designers. In her personal time, she enjoys going to museums and the beach with her husband and daughter. In her limited personal time, she enjoys reading books by female BIPOC writers and attempting (attempting being the keyword) to learn how to cook traditional Mexican dishes.

Zippo Lighters Brings Bugs to LIfe with Their New Limited Edition Packaging

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