Optima Planta Gives The Herb Aisle Super Powers

Published

March 31, 2022

Filed under

Dieline Award Winners, Dieline Awards 2022, Food Packaging

These aren’t your grandmother’s herbs. Instead, with punchy “pow” graphics splashed throughout the identity, Optima Planta’s triangular packaging designed by Pond Design is explosively modern. Instead of seeing boring, cliche uses of green for herb packaging, you’ll find bright pink, vivid yellow, and playful purple, all with intentional illustrations to boot. It was time the herb aisle got an upgrade.

Editorial photograph

Chloe Gordon

Chloe is based out of New Orleans, Louisiana. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @_chloe_gordon_