Pepsi and IHOP Come Together With Maple Syrup and Cola Collab

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Chugging down bottles of maple syrup for sport isn’t something most of us are up for, but there is no denying the deliciousness of that sweet, sweet tree sauce.

Maple syrup isn’t just for pancakes, either. It’s excellent on breakfast meats like bacon, slathered atop doughnuts, and it can get made into tasty candy by simply setting it in the snow for a bit. The savvy soda sorcerers at Pepsi and pancake professors at IHOP have come up with a soda that combines the sweet indulgence of maple with the crisp, caramel taste of Pepsi Cola.

Pepsi Maple Syrup Cola’s soda can design swaps out the familiar Pepsi blue background with a more pancake-like beige. Viscous maple syrup pours down from the top of the label, coating the top of the Pepsi globe mark as it drips its way down the can. A small stack of butter-topped pancakes sits next to Pepsi’s logo, and the typography for “Maple Syrup” is just as indulgent and flows with smooth and thick curves, evocative of the sugary tree sap. Pepsi Maple Cola is a collab with IHOP, and the cans’ labels also get finished up with a bit of co-branding.