Noma Brings Nostalgia and Tradition to Chewing Gum

by Jessica Deseo on 03/22/2022 | 2 Minute Read

Noma (????) is a Greek brand by Lidl, with a broad portfolio of quality food and beverage products, characterized by local ingredients, regional flavors, and traditional recipes. The brand's core values are authenticity, tradition, honest locality, but also nostalgia ("????" means remembrance, memory in ancient greek). We were asked to design the packaging for a sugar-free product range of chewing gums with Mastic PDO from Chios island.

Editorial photograph
Editorial photograph

Chios is the Greek island where Mastic is produced for more than 2500 years (protected designation of origin). We decided to use as our primary vehicle the "?????," the distinctive decoration elements found outside every house of the village in Chios most known for its quality mastic. We used watercolors to further their playful character (fitting a gum brand) and the naturality of the product.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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