The annual college basketball tournament held by the National Collegiate Athletic Association (NCAA) typically starts in March and is more commonly known as March Madness among sports ball fans.

The nickname is apt, as fans of Division I roundball can get unnerved following their alma mater and stressed over the performance of their tournament brackets. For the 2021 iteration, Coors Light wants to give overheated fans a tasty way to cool off as they follow March Madness with beer-flavored “Chillollipops.”

According to a press release by Coors Light, the beer brand was inspired by reading research that indicated that hard candy and lollipops could calm large groups of partygoers at the end of the night.