Uncompromising Design For Uncompromising Wool Products

by Chloe Gordon on 02/08/2022 | 3 Minute Read

Aclima is a textile brand that's been around for decades; the problem was that so had the packaging system. To upgrade the packaging to become more user-friendly, the brand worked with Neue Design Studio to create a more evident and minimalistic approach. The result is a modern packaging design that's also highly timeless. The logical yet straightforward design allows for more flexibility, and the bright colors will enable the brand to be highly visible in a storefront.


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Aclima is a Norwegian textile manufacturer established in 1939. They design and produce functional wool garments adapted to outdoor activities. The company’s long history of supplying the Norwegian military, police forces, polar expeditions, the outdoor market, and by maintaining close dialogue with target groups who demand quality and functionality, has given Aclima unique cutting-edge expertise.

Aclima is committed to making clothes with the highest possible quality that last a long time, produced in as sustainable way as possible. They wanted the same for their new packaging concept. The goal was to "create the best possible packaging solution for their customers - and themselves". They wanted to be clearer, make it easier to navigate and reduce the number of variants. Aclima is investing internationally and needed to be able to easily explain the flexibility of dressing in several layers, the value of buying the right garments – not many garments, as well as highlighting wool’s unique user benefits. In addition, it was a goal to reduce the number of packaging variants.

We developed a concept that was both relevant and modern, at the same time as it should be lasting and gave a lot of flexibility. We were inspired by the values Aclima hold dear, quality and functionality, and developed a concept with a direct and essential design language – Aclima Wool Layering System. The layering concept was made evident with rigid text hierarchy supported by signal colours that create visibility in the store. The packaging is made of recyclable paper, and by putting variable information on the front labels we were able to reduce the number of packages and create a more flexible solution. A gain in itself – both for the environment and logistically for Aclima. For Neue, it is always a goal to focus on one clear story. Our approach therefore fit the task perfectly and we were just as uncompromising in stripping away everything unnecessary, as Aclima is uncompromising in its attitude deliver quality products.

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Editorial photograph
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