El Corte Inglés Is Brought to Life With Clean Photography and Illustrations

by Jessica Deseo on 02/23/2022 | 2 Minute Read

One of the most important challenges was to build a solid brand capable of combining gourmet products and traditional products or products with denomination of origin under the same packaging architecture. The proposal articulates the design through a transversal band that divides the pack into three parts and serves to organizes the information and creativity. Based on this architecture and the master brand, each family of products has a design that link with each other, but at the time respond to the specific needs of each product category.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

The main tools we use to communicate are: illustration (craftsmanship), photography (appetizing) and graphic design (gourmet). In addition, the special finishes: metallic inks and brand stamping, give a premium look to the packaging line.

Editorial photograph
Editorial photograph
Editorial photograph

The result is a versatile and recognizable design that allows the product family to grow to around 1,000 references in the future.

  • Creative Direction: Paco Adín
  • Account Direction: Lourdes Morillas
  • Account Management: Susana Seijas
  • Company: El Corte Inglés
  • Corporate Private Label Brand Management: José Antonio Romano (El Corte Ingles)
  • Designed by: Supper Studio


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