100% Of Every Body’s Sales Go Towards Fighting For Abortion and Reproductive Rights

The Supreme Court overruled Roe v. Wade last June 24, leaving many without access to abortion in many parts of the country. In partnership with Productive Justice Collective SisterSong, 35 beauty brands have created the Every Body collection, with 100% of the proceeds from every purchase going towards fighting for reproductive freedom. 

SisterSong works to support the voices of indigenous women and women of color and to reach reproductive justice by improving policies that affect the reproductive rights of marginalized people. The campaign aims to bring awareness to reproductive rights and justice while simultaneously showcasing how small actions can make a big difference. Because the beauty industry is a space primarily women-founded and women-funded, fighting for women's rights in this space is natural. 

A few brands participating in the mission, led by beauty brand Saie, are Pacifica, PHLUR, Nécessaire, Youth To The People, and e.l.f. Cosmetics. "At Saie, our mission, first and foremost, is to feel good and do good for people and the planet. Period," says Laney Crowell, founder and CEO of Saie. "As a mother of two daughters, I couldn't sit back and feel helpless with our rights on the line. I'm grateful and encouraged that so many like-minded brands jumped at the chance to participate, partner, and contribute to The Every Body Campaign. It's our responsibility to use our platforms to advocate for the right to govern our own bodies and create incredible change." 

The green packaging was chosen for the collection because it's a color that symbolizes hope, health, and life. What's more, the green hue found inspiration in the green bandanas and smoke present during reproductive rights demonstrations that erupted last summer when SCOTUS Justice Samuel Alito's opinion leaked to the press.

To shop the campaign, visit EveryBodyCampaign.com. The Every Body Campaign also urges consumers to vote in the midterm and helps voters know who supports reproductive rights. The results can be tremendous when beauty brands collaborate on a mission bigger than their own bottom line, and it's a campaign that all women should feel proud to shop for.