Vitamins aren’t a scam, supplements can help with your immunity, and herbal medicine isn’t made up of old wives’ tales. Still, the wellness space has become overcrowded with preachy, pushy brands that have moved the market away from the natural and nutritious and into a world of branding and packaging that feels like it’s either yelling at you or is all flash and empty promises.
Wooden Spoon Herbs is a brand founded in 2014 by clinical herbalist Lauren Haynes. The brand began as a small farmer’s market booth but now sells for the mass market, and with that tremendous growth, the brand needed a packaging refresh. The new packaging, designed by Gander, combines educational materials with a clever, eco-friendly design. In addition, the brand genuinely practices what it preaches, from utilizing plant-based inks and recyclable glass to FSC-certified labels and using recycled materials for shipping.
“I had to ask myself, ‘Is any CPG brand truly sustainable? If not, why not, and how do we get as close to that mark as possible?’ The packaging materials we use for some components have a bright future and are seeing lots of progress,” shares Wooden Spoon Herbs founder Lauren Haynes. “For others, we use, like our rubber-topped pipettes, not so much. We did our bestâour packaging is a blend of compostable and recyclable materials, leaving the final waste around 1% across the entire product line.”
