3D Leaflet For ZDL Architects Is Essentially Packaging Of QR codes

by Chloe Gordon on 01/28/2022 | 2 Minute Read

Creating a 3D leaflet for an architecture tour seems almost too perfect. The design Creative Director Izvorka Juric and Graphic Designer Jurica Kos made for ZDL architectural studio's "Architect-tour" event is a puzzle-inspired leaflet that helps bring the event to life. Essentially, the design is packaging for QR codes, and while entirely over the top, I'm also obsessed, to put it lightly.


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For the tenth anniversary, ZDL architectural studio organized an event called “Architect-tour” and designed a modular brochure distributed to guests (architects, clients, and media representatives) as part of the experience and a keepsake.

The task involved designing a three-part material which would be, part by part, distributed to guests at 3 locations where the celebration took place, communicate the location where they are and one of the architectural units – Work&Home, Leisure&Public, and Sport&Health.

The idea for the leaflet was an architectural puzzle – three separate 3D objects that, in their interior, by scanning the QR code, represent the studio’s 3 projects, and eventually merge into one complete object that is fixed with an elastic band.

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