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Japanese Sake Mt. Ishizuchi's Label Represents The Rich History Of Sake

by Chloe Gordon on 07/08/2021 | 2 Minute Read

The origin of sake, the alcoholic beverage made by fermenting rice that has been polished to remove the bran, is unclear because it predates recorded history. Often referred to as Japanese rice wine, this alcoholic beverage is delicious and customarily varies in serving temperature making for a delightful drink no matter the season or occasion.

Grand Deluxe created the packaging design for Japanese Sake Mt. Ishizuchi. The label was printed on fragile and thing folded paper, and the design uses characteristics that represent rice and water. The ragged edge at the top of the label represents Mt. Ishizuchi which is cherished as a sacred mountain. Keeping the color hues to a simplistic white and silver palette continues the regalness of the drink and symbolizes the snowy season in which sake is brewed.


Editorial photograph

The design uses the motif of Mt. Ishizuchi, which can be viewed from the sake brewery and is the highest peak in western Japan, since the sake flavor is largely affected by the local climate. Sake is said to have been first made in the Yayoi period, about 2,000 years ago, to dedicate to the deities, and Mt. Ishizuchi is enshrined as a sacred mountain.

A folded sheet of paper imitates a three-dimensional scene of overlapping mountain ranges. Since the paper is thin and printed on both sides, the printing on the back side is visible through the folded paper. The design uses characters such as rice and water—the essentials of sake brewing—and integrates pictographs from the Yayoi period. White and silver are used as the main colors, representing the color of white rice that determines the sake taste and the snowy season when sake brewing begins. With this packaging design displaying the history and background unique to the sake brewery, the sake quickly sold out at an exceptional speed.

Editorial photograph
Editorial photograph
Editorial photograph

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