In 2018 there were ten hard seltzer brands, and today, well, today, there are too many to count.

Longwood Brewery decided to leap headfirst into the world of hard seltzers, but unlike other brands that have recently jumped in, they are self-aware.

With a name like “Sellout,” it only makes sense that Hired Guns Creative would create can designs that pair well with their name that’s both clever and informed. The can designs are vibrant, artistic, and somehow still have ominous undertones. A job well done, especially in an overcrowded market.