By just looking at the label, you would never use the word âhardâ to describe SAMAâs seltser, given the soft, rounded edges of the lettering. But that was Candy Brophyâs goal when conceptualizing this branding project. With a face like thatâfeaturing a neon color palette and generally prolonged designâitâs no wonder SAMA Hard Seltzer is getting so much love. The creatively elongated letter A, meant to be pronounced twice, stands out and gives the design a quirky edge.
SAMA Hard Seltzer is an Aussie seltzer brand. In place of z’s, Australians often use the letter âsâ. For this reason, the choice to spell seltzer with an âsâ resonates and translates better relative to the way we speak and spell. The random tangy flavors, paired with muted and neon colors, along with butcher shop graphics, make for an electric and eclectic drink range. We think it will be fun!
