Crystal Star Sells Supplements In Style
by Alianne Valladares-Prieto on 02/24/2021 | 2 Minute Read
Wink worked with Roundpeg Consulting before developing the rebranding of Crystal Star’s supplement bottle labeling and packaging. To effectively create an alluring style that would appeal to older and younger generations alike, the design team went through simplifying everything from the logo to the typeface. Hand-drawn illustrations were incorporated into the marketing and promotional photos to give it a more artisanal look.
We rebranded a heritage herbal supplement company. Crystal Star approached us to help update its brand after 40 years of neglecting marketing and branding initiatives. We partnered with Roundpeg Consulting to re-examine and define the Crystal Star brand for better consumer positioning for growth. The insights revealed that when it comes to health, there’s an active population of people who are not only curious and proactive, but who also seek out alternative and non-traditional elements to incorporate into their wellness journey.
We started by updating and simplifying the Crystal Star logo. The new logo design became flexible so it could be utilized in both circular and horizontal logo mark applications. The “vine” pattern became a delicate background graphic to symbolize the natural ingredients in all Crystal Star supplements. In addition, the previous packaging had language that was confusing and that was hard for consumers to understand.
The black and black “vine pattern” on the bottles helped simplify the branding and communication, which increased the readability and understanding of the supplement, benefiting the consumer in the long run.