There's Nothing Quite Like An Andes Beer
by Shawn Binder on 02/10/2021 | 2 Minute Read
Andes called upon Questtonó to work on the modernizing of their brand. Boldly claiming that nothing is like cracking open a cold Andes, their marketing goes above and beyond to make it stand out on shelves. The contrasting black, gold, and white color scheme, as well as the graphics of the logo, elicit a crisp feeling that can only be matched by the lightness of the beverage. The inclusion of the Andes mountain landscape within the peak of the letter A is both clever and edgy.
We worked with Ambev to present to Brazil one of the most beloved beer brands in Argentina: Andes. Through our agile innovation methodologies, Quest and Ignition, we transformed concepts and ideas into a real business.
The result is a much more modern brand, that maintains some of its original visual elements and brings a new set of expressions to adapt the brand's message to Brazil.