Two Dads Created a Line Of Beers and Rightfully Named It 2DADS With Packaging By Pentagram

Published

November 24, 2021

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Based in British Columbia, 2DADS is a brewery created by two fathers, Will Sorrell and Greg Iredale, that wanted a more accessible yet high-quality beer.

To do so, the brand recently teamed up with Pentagram and partner Domenic Lippa to design a branding system that showcases the brand’s mission and values while also standing out amongst a vast sea of similar craft beers vying for attention in the cooler.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover