DIELINE AWARD WINNERS REVEALED

'Thank You Cards' Are Playing Cards That Pay Tribute to Frontline COVID Workers

by Shawn Binder on 08/19/2020 | 3 Minute Read

London-based strategic brand design agency Intertype Studio have created a limited-edition deck of playing cards as a tribute to the Kings and Queens of the NHS and keyworkers, with all funds raised going to charity.

Founder and Creative Director, Asa Cook decided to use the time during lockdown to create something meaningful and beautifully designed that celebrates those who have put themselves on the front line fighting the COVID-19 pandemic.

Asa explains: “I hope that these cards will act as a long-lasting reminder of the dedication and bravery of the keyworkers during the crisis and our own personal experiences of the unprecedent times we’re living through.” Whilst Asa and his team created the playing card packaging and back designs, he collaborated with 18 artists and illustrators from around the globe - both well-known names and up-and-coming talent - to create unique and symbolic card designs that are representative of the COVID Heroes and Heroines.

Artists included - Archie Proudfoot, Iain Macarthur, Steve Simpson, Charlie Davis, Steven Wilson, Rachel Joy Price, Rob Draper, Si Scott and many more.

To bring to life the story behind the cards, Asa commissioned Caroline Slade to create a poem which features on the outer packaging and has been read by actor Jason Flemyng, as a celebration and thanks to all those who have taken part in the project.

Premium quality, the cards are printed on Casino quality stock and are available to buy at www.intertypestudio.com now. Limited edition run, only 190 decks are available at £25 each whilst 10 collectors’ packs ‘gilt edged’ decks are available at £45 each with all money going to NHS Together and Mind.

The gold packs sold out in the first 2 hours - so the last remaining 'gilt' edged pack will be sold via auction on Instagram @intertypestudio.

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  • Creative Director: Asa Cook
  • Copy Writer: Caroline Slade
  • Illustrators: Archie Proudfoot, Iain Macarthur, Rob Draper, Steve Simpson, Rachel Joy Price, Dima Krab, Charlie Davis, Steven Wilson, Alex Machin, Jonas Devacht, Mariah Barnaby-Norris, Jordan Robertson, Nicolae Negura, Cali O, Si Scott, Ana Marques, Kaloian Toshev, Valentina Brostean
  • Photography: Andrew Currie
  • Photography: Yard Photo
  • Printer: LNS Print

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