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Lisbon Agency How & How Would Like You To Eat A Little Less Plastic

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Recently, Pew Charitable Trusts and SYSTEMIQ found that, without environmental action, plastic waste in the ocean could triple by 2040 if the world’s nations don’t curb single-use plastics from entering our waterways. What’s more, those same pieces of plastics degrade and become microplastics, and, yes, humans are now consuming them, whether it’s in the fish we eat or the bottled water we drink.

In a series of ongoing projects meant to raise awareness about single-use waste and ocean plastic, Lisbon studio How & How developed a design for Plastic Free July focused on the wonderfully indestructible material we’re unknowingly consuming every day.

Editorial photograph

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