Lidyal Atelier & Cafe Brings Sophistication To Their Branding

The clean and minimal brand design for Lidyal has a distinctly lux feeling, given that the main inspiration for the brand was the silver & gold jewelers that surround the cafe. The hero of the logo is a pegasus (Hippokampos), which gives a sophisticated and fantastical element to the coffee roasters. 

Lidyal is a cafe located pretty close to the Grand Bazaar in Istanbul. The Grand Bazaar has artisan Turkish sterling silver & gold jewelry manufacturers and wholesalers. So we wanted to incorporate that element into the brand design. The main inspiration for this project were the Hippokampos from the Lydian period and waterway. I designed abstract and minimalist logos which is also suitable for Lydian spirit. Both logos have same design language. The first and main one is Hippokampos, with a bold and sharp style. The other one is a waterway which represents name of a jewelry type.