Supha Bee Farm Honey Brings To Life The Honeycomb Bee Process Right Into The Packaging

Market Situation: There are many brands of honey products in the Thailand market. It's a competitive market, most brands claim of its high quality honey while in the fact it is not.

The Package Design: Honey product market is full of many package designs. We have to realize our brand identity that is able to deliver its speci_c advantage. Supha Bee Farm is one of the two main honey producers in Thailand which has its own bee farms with rearing and breeding bees facilities. The outstanding product is 100% real pure honey which its package is specially designed and inspired by the structure of the beehive frame.

The paper honeycomb is used together with the wooden box to emphasize the feeling that the honey bottle inside is virtually from the beehive. The SB logo which stands for SUPHA BEE FARM is designed simply to make it look similar to a bee.