Cinco Jotas Iberian Ham Conjures Nature In Their Limited Edition Packaging
by Shawn Binder on 04/29/2020 | 3 Minute Read
This beautifully designed hexagonal pack for Cinco Jotas is the epitome of luxury. Utilizing gorgeously illustrated flowers, birds, and a natural color pallate, the limited-edition packaging pays homage to the nature from which the company derives their product.
The emblematic Spanish brand Cinco Jotas has been preparing and exporting the best 100% Iberian pork products for more than 130 years. Revealing the flavor and texture of 100% Iberian Acorn Ham to the world demanded pieces worthy of such a sublime creation. The challenge focused on creating packaging that conveyed the organicity and nature of the product and forged a link with the native home of the Iberian pig. Every year we create a limited-edition packaging. From a luxury portmanteau to an hexagonal pack that breaks away from the traditional codes of the sector and at the same time symbolizes the Dehesa, home to the Iberian pig, representing its ecosystem: the birds and the branches of the oak trees, where the acorn is born. Last year we created a limited-edition scarf that celebrates the fragility of the meadows. We developed a silk using elements that refer to the meadows’ fauna and flora to create patterns reminiscent of the motifs of the silk scarves of luxury fashion firms.
- Agency: Morillas Branding Agency