Dalston's Will Now Ship To You In A Boombox Or Record Player
by Rudy Sanchez on 03/30/2020 | 2 Minute Read
As more people are asked-or in some cases, forced-to stay home, outer packaging, including shipping boxes, is having a moment, and getting more attention as consumers turn to delivery to avoid exposure to the novel coronavirus.
Soda and seltzer maker Dalston’s Drinks outer packaging reinforces the brand’s character, visual identity, and commitment to a more sustainable, plastic-free operation, and also gives their customers a "soda with soul."
The shipping boxes reflect that casual, friendly, and social vibe of Dalston’s branding, and each flavor is music-player themed, including boomboxes, turntables atop hi-fi components, and cassette tapes. Callouts look like stickers, reinforcing the laid-back attitude of the all-natural soda and seltzer maker.
The brand taps a nostalgic vein and takes consumers back to their roots, something that all began at East London music venue Passing Clouds. The design illuminates their musical beginnings as well as their community-focused attitude, all while paying homage to the venue, which has a firm place in their origin story.
Agency B&B Studio designed the boxes, as well as Dalston’s overall visual identity and the can's labels. The boxes are entirely composed of cardboard, making sustainable disposal easy. The craft soda brand is committed to packaging their drinks with as little plastic as possible, using only aluminum cans and eschewing shrinkwrap for multipacks. Dalston’s also supports A Plastic Planet’s efforts in creating plastic-free supermarket aisles and has committed to going carbon-neutral by 2021.
Dalston’s line of sodas, seltzers, and alcohol-free gin & tonics are available for purchase at their website, as well as select stockists.