No Food Pics Here, Just Type: Widarto Impact Unveils Work On Gigitt

by Andrew Gibbs on 02/03/2020 | 2 Minute Read

Widarto Impact recently unveiled their work for Gigitt, a new brand of vegetable chips. In order to stand out from the rest of the pack, they chose to rely on type rather than images of ingredients or the food itself.


"Gigitt is a new snack brand from Brunei Darussalam. As a start-up, Gigitt wants to look different from other snacks. This is important because the exception Gigitt is they want to be more visible. Made from vegetables and, of course, HALAL, we want to show Gigitt as more cheerful, fun, and vibrant.

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We deliberately do not display photos of vegetables, as this is too commonly used in snack packaging. We replace the role of food photos with wide typography, which is to strengthen our impression of displaying bright packaging colors. We help clients start with the Gigitt logo design system, system design, brand guidelines, typography, and packaging design."

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Negative space logo design. The number one inside the logo represents that Gigitt is the true number one vegetables snacks.

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Gigitt Logo in vegetables background.

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Gigitt Potato Snacks packaging design.

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Gigitt Spinach Snacks packaging design.

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Gigitt Taro Snacks packaging design.

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Gigitt display look.

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Gigitt Snack packaging design.

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Gigitt lifestyle imagery.

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Gigitt snacks mobile.

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