DIELINE AWARDS 2020: EXTENDED! EXTENDED! EXTENDED!

Fruit's Journey From Flower To Food Demonstrated To Great Effect in Raw Grow's Packaging.

by Rudy Sanchez on 01/08/2020 | 2 Minute Read

When Formascope Design was tasked with creating eye-catching packaging for Raw Grow, a line of all-natural, dried fruit snacks, they choose to let the ingredients inside be the star outside, emphasising the the organic, all-natural characteristics of the food inside.

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Editorial photograph
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Editorial photograph
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Editorial photograph

"Brief:

Our products are premium dried fruits with no additives, preservatives or sugar. Unique drying process allows the fruit to be soft, rich in natural flavour and vitamins. We want to create a journey for buyers from the moment their eyes catch the packaging on shelves to enjoying every bite they take, to encourage them to replace our fruits to unhealthy snacks

Solution:

Keeping in mind that the product is organic, premium, and without any chemicals, it was decided to show the natural flower to fruit process, without any complication. The stages of flower to fruit process are pollination, fertilization, growth, development, and finally the ripening. The next stage in the process is fruit to dried fruit transformation, which is already inside the package. The next in the product creation is fruit to dried fruit creation, which is inside. The brand name was chosen to be Raw Grow. 'Raw' means in a natural state, without having gone through any chemical process and without anything artificial."

Editorial photograph
Editorial photograph
Editorial photograph
  • Agency: Formascope Design

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