- Designed by Truffl, Sidepiece is a new “better-for-you” snack for adults inspired by the beloved snack brand of yore, Dunkaroos
- Sidepiece is the latest CPG brand to feed into “kidult” culture in which nostalgic Millennials are turning to goods reminiscent of those for children
Do we ever really grow out of the food that’s designed for kids? Sure, we get older. Time marches on and all that, but who among us would genuinely pass on a pouch of Gushers to punctuate their lunch or say no to a Fruit by the Foot after a long day?
We might not admit it, but these beloved childhood treats still slap, even if society tells us we have to let them go when we reach a certain age. One day you’re horsing around with your pals in the cafeteria over a coveted packet of Dunkaroos, and the next you’re chomping on celery sticks at the desk of your office job. Bleak!

















