OKJA is a Straightforward Oat M*lk With a Design to Match
by Andrew Gibbs on 01/29/2020 | 2 Minute Read
Designers Rui Esteves and Sam Yule create a straightforward design for Okja:
"Plant-based milk is nothing new. Look around and you’ll see many. Look more closely, and you’ll discover that some of them are better than others. You’ll see ingredients you don’t recognise, can’t pronounce or need to Google. It’s usually cheaper and easier to add that kind of stuff, but it’s just not our vibe. In our oat milk, the only ingredient which you may not have in your own kitchen is the calcium. You won’t need a Master’s Degree in Chemistry to understand what you’re drinking here. Our rich, creamy m*lk is great for adding to your cereal, perfect for blending with superfoods in smoothies and amazing for dunking your chocolate chip cookies into. My favourite is to foam it up for silky flat-whites in the morning or for fluffy hot chocolates in the evening."
- Designers: Rui Esteves and Sam Yule