DIELINE AWARDS 2020: EXTENDED! EXTENDED! EXTENDED!

FOLK Turns Tired Business Cliches Into Corporate Christmas Gifts

by Bill McCool on 01/10/2020 | 2 Minute Read

Lithuanian branding consultancy FOLK has had it up to here with the same tired corporate cliches, and they want you to read between the lines because all that glitters isn’t gold when it comes to these overused phrases.

So when life gave FOLK lemons, they made a little lemonade and came up with the Corporate Folk Kit comprised of a set of corporate Christmas gifts featuring a beer titled Hold My Beer, a stress ball by the name of Ball Is In Your Court, a pack of In a Nutshell nuts, a Stay Sharp pen, and On The Same Page notebook.

It’s a real diamond in the rough, this kit:

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“In our country, the celebration of Christmas goes hand in hand with various folklore traditions and rituals,” said Ignas Kozlovas, the Creative Director at FOLK agency. “When thinking of ways to surprise our clients this festive period, we decided to dig into the corporate folklore and reimagine what the often-overused sayings would look like in reality.”

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At the same time, each object stands for a wish: the ball calls for more individual initiative, the notebook is for better team alignment, while beer stands for being bolder. “When designing the objects, we wanted to keep it simple,” added Ignas Kozlovas, the Creative Director at FOLK. “For example, before making the beer label, our team members turned into actors and tried to portray the ‘holding my beer’ situation as it would unfold in real life. The beer label then became an extension of its holder—it marks a place where someone would put their fingers while holding someone’s beer.”

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The Ball Is In Your Court ball, meanwhile, has very limited printable space on it, so the agency printed a tiny court on the ball itself. The notebook On The Same Page, to justify its own name, has the phrase printed on every page of it. 

Editorial photograph

Some partners of the agency have already received the gift package and started contributing new ideas for the next year. “At our agency, we like to say that a good idea reproduces itself again and again,” elaborated Ignas Kozlovas. “After our clients and partners received the kit, they flooded us with new phrases that can be made into objects next year. ‘Hold your horses,’ ‘Career ladder,’ ‘Seeing the Bigger Picture,’ and ‘Word of Mouth’ are the early candidates to turn into gifts for next year’s Christmas.

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